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Entrepreneur of the Week: Abraham Villegas of Medical Cannabis Community

Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time. This...

Meet The Professional: Heidi Groshelle of Ingrid Marketing

Meet the Professional is a spotlight feature, highlighting DCN members-  giving them a voice to share their knowledge, expertise and helpful tips for your...

Why Understanding The Needs of Your Audience is Important

When a brand is trying to grow its dispensary base of customers or introducing a new product into an existing dispensary channel, what they...

5 Reasons to Invest in Interactive Signage in 2019

The line between the traditional retail experience and that of dispensaries continues to blur. As of late, an increasing number of dispensaries have begun...

Creating The Ideal Cannabis-Related Influencer Event

The marketing and promotion of legal cannabis are quickly matching the scope and sophistication of the most hyped consumer products. Cannabis brands are putting...

7 Easy Metrics for Cannabis Marketing

How do you approach marketing for your cannabis business? So often, I see entrepreneurs trying anything and everything they can think of. We call this...

The Best Social Media Platforms For Your Cannabusiness

So you know your business needs to be active on social media, but do you know which social pages are best? In a previous article,...