Steve Mackey of Lodestone Data Provides Insight on the Importance of RFID

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Steve Mackey of Lodestone Data joined us on this month’s DCN Talks, as we discussed RFID, cultivation, raising capital and more.

Who is Steve Mackey of Lodestone Data?

Lodestone Data Technologies was founded in 2016 by Steve Mackey, an entrepreneur and top sales performer with a strong enterprise management record and a history of leveraging operational efficiencies through the application of appropriate technology. In the areas of sales and new business development, Steve has consistently exceeded sales objectives, successfully prepared responses to RFPs, RFQs and RFIs, and recruited sales teams. He has experience in sales training, marketing program development, pricing, and possesses a wide variety of technical knowledge in database design, development, and reporting. Steve earned his BA in Foreign Languages from Austin Peay State University in Clarksville, Tennessee. Steve currently lives in San Diego.

What is Lodestone Data Technologies?

Lodestone Data Technologies is an innovative platform that leverages item intelligence automatically gathered through radio-frequency identification (RFID). Plants are automatically tracked and logged through the cultivation and processing cycles. Since this is wireless and automatic, staff aren’t slowed down by administrative overhead. They use the data that is automatically captured to provide an analytics platform to help you stay on top of your operations.

 

Why is RFID the best choice for large-scale cultivators?

The ability to wirelessly communicate with thousands of items at one time eliminates the need to individually capture information using a barcode-based solution. Barcodes require you to locate and correctly position each label before they’ll scan.

For cultivation staff, this means physical contact with each and every plant — inventory and tracking of plants is nearly as slow as using pad and paper since dirt and debris or a creased label typically prevents a good, quick scan. This labor-intensive process is prone to human error that makes the information less reliable for analysis.

RFID eliminates both of these pain points for cultivations.

To learn more about Lodestone Data, you can visit lodestonedata.com

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