Snoop Dogg stole the show at TechCrunch’s Disrupt, a startup celebration, in San Francisco Monday. Snoop announced the launch of Merry Jane, an “encyclopedia to the cannabis world.” At age 21, Snoop was discovered by Dr. Dre and revolutionized the rap industry. 35 million records later, Snoop is focused on the cannabis industry. He’s urging cannabis smokers everywhere to utilize his new platform and “come out of the closet.”

“In the beginning, it was more investing on creativity. Then it became more business. Then it was things that I like, for example, the cannabis industry,” Snoop Dogg told Business Insider. “We’re going to be like the encyclopedia to the cannabis world,” Snoop Dogg added.

“I wanted to create a platform that will take this [pro-marijuana] movement further by creating a destination where people could find fresh content,” Snoop said in a statement. “Merry Jane is a game-changing platform for pop culture,” he added. “It’s a new frontier, y’all!”

The beta site is open only to only 420 people per day until the official launch slated for October. “The platform also includes an easily digestible, aesthetically pleasing overview of cannabis products and a location mapping service for dispensaries,” the site’s press release says, “which will seamlessly integrate into the variety of content.”

The site will feature “Deflowered”, an interview series which pot enthusiasts and professionals will share their cannabis-related experiences. Snoop Dogg mentioned Seth Rogen will also be involved with the website. The beta site released an episode of Deflowered with former marines sharing their cannabis experiences. Snoop regards cannabis as a spiritual sacrament. He converted to Rastafari in 2012.

“It gives me proud honor to say that Merry Jane will be the door to bring people out of the closet that do what we do,” Snoop Dogg told Business Insider. “We’re a better world if everyone comes out of the closet and says that they like to smoke.”

This site uses Akismet to reduce spam. Learn how your comment data is processed.