I’m grateful to be in living in California this year. Why? This year California made the jump from a medical state to a recreational state, meaning the state government is officially making more efforts to provide regulations and policies to businesses, lawmakers, and to your everyday cannabis consumer. This is a step in the right direction towards creating the foundation for the state’s cannabis industry to survive and prosper.

Entering The Cannabis Industry

For those individuals seeking an entry-level position or thinking of starting a company in the cannabis industry, I would highly encourage them to do their research and ask what they are seeking in this endeavor.

What individuals should keep in mind is this foundation is still not stable — new regulations only help guide lawmakers and city officials on how to create a legal framework for the industry within each respective city and county. The matter of city councils supporting cannabis businesses in their districts through regulations and taxes is still left to their constituents’ vote. For business owners like myself, the new regulations provide us with new rules to play by, and for everyday cannabis consumers, it means you can attain cannabis at a legal dispensary if you’re over the age of 21.

In this article, I want to share some ideas and conversations I’ve been engaging in more frequently with people now that 2018 has come to pass. Here at DCN HQ, we’ve received plenty of new inquiries on people asking how to get involved in the cannabis industry to how to build a team, a company culture, and even questions on what types of conversations to begin asking themselves as future entrepreneurs or interested job seekers. I plan to answer these questions and more over a series of future published articles, so stay tuned. For this article, I’ve provided some questions to consider asking yourself before plunging into California’s Green Rush.

Future Business Owners

What is your whyHaving a “why” is undeniably helpful for establishing clear direction for you and the business. Your why expresses who you are and what you do; it’s about leading with intention and making change happen.

Have you considered the type of company culture and the team you’d like to create that supports your business? Work culture is essential as it directly impacts the ability to attract and retain talent for the organization.

What your company’s core values? Core values are what support the vision, shape the culture and reflect what a company values. 

How will I keep people around to help my business succeed (employee retention efforts)? Your organization’s success depends on retaining a skilled and talented team, which is why you need to create an environment that people will be able to thrive and enjoy being apart of.  

Future entry-level seekers

What position do I see myself in? [dispensary staff member, administrative assistant, brand ambassador, or a sales representative, etc.] Review and analyze your key strengths and talents and access what position you believe would be the first initial step to entering the cannabis industry.

Do the business owners have a genuine interest in their team members or are you perceived as replaceable? This is a crucial question, you want to make sure that the environment you will be working at and investing your time at will be looking to help you grow as an individual and in your career.

Do the business owners work with legal or illegal entities? The reason we highlight this question is that with the new regs, all businesses touching cannabis have many new changes, and if not followed correctly, could affect the company and your job. We are all learning, and even if you are not the business owner, it is good to understand what regulation brings and how it affects the business you work for and are wanting to work for. 

Do the business owners provide operational procedures to ensure I can complete the job I was hired to do? Standard operating procedures (SOPs) are step-by-step instructions that act as guidelines for employee work processes. Whether written up in numbered steps or formatted as flowcharts, effective SOPs are complete, clearly written, and based on input from the workers who do the job.

Future cannabis consumers

Is the dispensary I’m purchasing from legally owned and operated? This is important for many reasons; if the establishment is running an illegal business, there is a number of others things they may or may not be doing.

Are the products I’m consuming lab tested? When Cannabis is tested it measures the different chemicals and compounds in the product. They can measure beneficial constituents like cannabinoids and terpenes, and even contaminants such as mold, pesticides, and residual solvents. 

How do I want to consume cannabis? [smoking, vaping, edibles, drinks, tinctures, etc.] There are many ways to consume marijuana. Each one has its benefits and detractions, and no two ways deliver the same dosage in the same way. Experimenting with different means of cannabis consumption is one of the easiest ways to find a therapy that works for you. 

These are only surface level questions to begin asking yourself as you embark on your journey in the cannabis industry. If there are topics that you’d like to see be discussed on DCN, please direct them any questions or suggestions to contact@directcannabisnetwork.com.

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