Headquartered in Denver, Colorado, Lightning Labels has established itself as being the one-stop shop for high-quality custom labels, and stickers. Founded in 2002, Lightning Labels has focused on incorporating advanced technology into their foundation to further their levels of customization, efficiency, and pricing. This focus has established long-term relationships with businesses across the country and continues to exceed customer expectations while also helping companies grow along the way.
Lightning Labels Capabilities
Since its inception, Lightning Labels have been a supporter of the cannabis industry and a dependable partner in helping brands from multiple states and countries meet their labeling needs; this includes both recreational and medicinal product labeling. With their state-of-the-art printing technology, Lightning Labels can print thousands of custom shapes and sizes daily, while offering many options for materials and laminates. To date, they have efficiently produced over tens of millions of superior-quality labels on time all while providing outstanding customer service.
The Importance of Labeling
Brands use labeling on their products to help consumers recognize their brand and gain an advantage over the competition. Research suggests that branding and packaging influence 33 percent of all sales. Therefore, investing in quality product labels for your cannabis product is key to setting your brand apart in an ever-expanding market.
Smart brands use custom cannabis labels to communicate proper direction on handling a product, or how to dispose of it when it is empty or expired. Also, labels must be able to show how to prevent misuse or harm precisely so that the product can be used safely. Naturally, the primary purpose of a well-designed, expertly manufactured label is to showcase that brand, using logo recognition and visual appeal to create and maintain brand awareness. By selecting an appropriate label material and design style, that brand could potentially attract a buyer’s attention and facilitate a purchase.
Lightning Labels Ground Rules
With the help of Lightning Labels, here are a few suggestions when it comes to labeling your product.
Look at purveyors/competitors in “pioneering” states that have the longest track record. Find out how they have evolved their branding. Typically, Colorado and Washington are at the forefront of states where both the recreational and medicinal cannabis plant is legal. California is the leading state for medicinal. After investigating what these states have accomplished, you can make an informed decision about your product.
Match the design sophistication to the appropriate graphics team. In most cases, this means finding a branding specialist—not a one-size-fits-all web developer whose shingle includes the word “design.”
Protect the intellectual property through state and other non-federal regulations/laws where possible. Want to learn more? Check out this article provided by Lightning Labels, click here.
When choosing a color, you need to consider many factors, including the psychology of color perception. Moreover, the design of a label should differ from the design of the packaging; while also complementing each other.
Illustrations, like color, can transfer familiarity and associative recognition. Suitably, a balanced combination, of images and text creates synergy within the overall impression of a label. The proper formation will help you achieve the desired result. The main idea is not to overdo and keep your design in balance.
It’s believed that the text on a label has about 3 seconds to attract the attention of a buyer so clear readability is very important when designing labels. At the same time, the label must contain the name of the brand along with a two- or three-word description of the product itself.
The Opportunity for Cannabis Brands
Cannabis companies represent the next great investment frontier. Today, it may be difficult for the average investor to profit from the cannabis industry due to federal regulations, but that will change once cannabis becomes legal across the country by federal mandate.
By taking the right steps in developing your brand and product you could help move this industry in the right direction; to do that a company needs to determine its personality. Creating a brand that is instantly recognizable and perceived positively is the ultimate goal. Branding integrates components such as color, style and visual imagery to distinguish a company’s products from the competition.
A True Partner for the Cannabis Industry
What we find reputable about Lightning Labels is that they are not just looking at the cannabis industry as an opportunity, they genuinely believe in this industry and the overall benefits of both medical and recreational cannabis. When asked more about this they stated, “We see the day when all 50 states have a cannabis industry similar to Denver. We see a time when cannabis in different forms can cure disease and ease the suffering of the sick, globally.”
Lightning Labels is committed to their valued customers in this dynamic business segment. “We are proud of our longevity and expertise in supporting our cannabis customers and look forward to developing new opportunities for everyone and anyone seeking quality product labels. “
Wondering how Lightning Labels can help you grow your marijuana product labeling? Check out their lineup of services below.
- Versatile printing capabilities, including variable data, variable imaging, and consecutive numbering.
- 48-72 hour turnaround for digitally printed orders (after proof approval)
- From 50 to 15 million labels
- Superior quality and service backed by our 100% satisfaction guarantee
- Free ground shipping for online orders in US and Canada
- No setup fees, no late fees, and no added fees for unlimited color on digitally printed orders
- Free printed press proof or PDF proof with every label order (shipping charges apply)
- Personalized customer service and account management
To learn more about Lightning Labels, check out www.lightninglabels.com and be sure to visit them at the several upcoming cannabis industry trade shows throughout the United States.
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