Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time.
Meet Diana-Ashley Krach
This week, we highlight Diana Krach Founder of Good Vibes Marketing Agency.
Diana-Ashley Krach is a freelance writer, journalist, and content creator whose work can be found on EverydayFeminism, Ravishly, HelloGiggles, Playboy, Cosmopolitan, DAME, SheKnows and more. She is also the co-host and creator of Your Highness Podcast and founder of Good Vibes Marketing Agency.
Good Vibes Marketing focuses on creating organic, evergreen content for those who offer organic solutions. We are passionate about making the world aware of the many ways plants like cannabis can change the course, and we do everything in our power to reflect that in what we create. Our primary goal is to promote and support those who are making the plant accessible, through our marketing and networking efforts.
In our interview with Diana, we asked a variety of questions to learn more about Good Vibes Marketing Agency, and what it takes to build a business in the cannabis industry!
DCN: What ignited the spark in you to start to launch your business? Or how did your idea evolve?
Diana-Ashley Krach: After working freelance and as a staff content manager for other agencies, I realized that by marrying my passion to create content with my desire to see this healing plant get the attention it deserves, an amazing work environment could follow. By focusing on what my team members do best, and pushing for us all to expand our knowledge often, I believe that we can continue to build something unique.
DCN: When you finally decided that you wanted to launch a business in the cannabis industry, what was your experience like when telling your family and friends? Were they supportive?
Diana-Ashley Krach: Well, I have written about natural alternatives for some time, so I didn’t think it would be a big deal. While most of the feedback I have received has been positive, some confusion has resulted in negative responses. But this just proves why we need to constantly educate about the benefits and do what we can to fight misinformation.
DCN: How are you helping the cannabis industry in a positive way?
Diana-Ashley Krach: With the Your Highness Podcast, we highlight women in the industry in a positive way. While our platform isn’t huge, we do what we can with our (very) limited resources.
DCN: As we go into 2018, what is one huge accomplishment that you or your team achieved last year that you would like to share with our readers?
Diana-Ashley Krach: We have connected with some incredible pioneers in the industry through the podcast, and we have all learned new ways to create and network.
DCN: What are some challenges you faced early on and how’d you beat them?
Diana-Ashley Krach: We are a boutique agency that is still new, but my team members have been in the digital marketing space for over a decade, and content creators for even longer. Being that a lot of our content experience prior to this wasn’t cannabis-specific, we struggled with showing a track record in that regard. We did what we could to show how obsessive we are about reflecting a client’s voice and mission, though we weren’t always given the chance to do so.
DCN: What is the best piece of advice you can give to others looking to launch a company in the cannabis industry?
Diana-Ashley Krach: Be flexible, and always be willing to learn. There are so many moving parts, and you have to constantly be aware of changes. Also, support other entrepreneurs in any way you can, even if that means sharing something on social media. Simple things like reviews and retweets can go a long way.
DCN: What’s the hardest part of founding and running a startup?
Diana-Ashley Krach: Wearing so many hats, it can be a bit overwhelming when trying to figure out which role you are filling at any given moment. Separating those roles and making sure that you are still maintaining your vision can be a bit challenging at times.
DCN: Is there anything that surprised you about being an entrepreneur in the cannabis industry?
Diana-Ashley Krach: Finding out how incredibly supportive other entrepreneurs – specifically women – can be, without expecting anything in return. Having worked in industries like real estate, finance, and cosmetology, I found it very refreshing to meet so many business owners who truly understand the meaning of support. It’s not often you find people who are so genuinely grateful and gracious. At least not in my experience.
DCN: What would you say are the top three skills needed to be a successful entrepreneur?
Diana-Ashley Krach: Flexibility, passion, and a never-ending thirst for knowledge.
DCN: Who is your role model, and why?
Diana-Ashley Krach: Ellen DeGeneres, because she constantly looks for ways to improve the world, while also inspiring people in her life to be better.
DCN: How do you stay balanced? Any hobbies outside of your work?
Diana-Ashley Krach: I have hobbies like creating art or reading or making music, but my animals keep me more balanced than anything. Well, my animals and my husband, who is a true partner in life and business.
DCN: What book has inspired you the most? (OR What is your favorite book?)
Diana-Ashley Krach: I am a voracious reader, so this is a tough one, but I was very inspired by the most recent book I finished: The Fire Next Time by James Baldwin. It is a heart-breaking reminder that not much has changed in the last fifty years, and we all have to be conscious of how to better ourselves on a daily basis. We also have a responsibility in this space to consider the people and communities destroyed by the senseless war on drugs.
DCN: Excluding yours, what company or business do you admire the most?
Diana-Ashley Krach: In this industry, Baked Smart is a company I admire greatly because it is run by Leah D’Ambrosio, who is very passionate about keeping responsible use a priority. It isn’t a glamorous or sexy position, but she believes strongly in the healing powers of the plant and is a healer herself. Everything she does as a business owner is in support of others, especially women entrepreneurs.
DCN: How can we as an industry continue to make a positive difference in society?
Diana-Ashley Krach: Put the people first who have been unfairly treated because of unwarranted stigma. Actively create opportunities for equal experience, and participate in any initiative or effort that corrects the damage from the war on drugs. Support and uplift those who don’t have large platforms, and be generous in sharing whatever knowledge you have acquired over time.
DCN: Thank you, Diana, for sharing your story and offering real insight for DCN readers to learn from.
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