Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time.This week, we highlight Kerri Accardi, Co-Founder of 420MEDIA.
Kerri Accardi left NYC in December 2013 on a mission to educate the world about cannabis after losing her Aunt Kathy. She remembers seeing and experiencing first hand the lack of education, knowledge, and information available about cannabis, especially medically. Her background is producing, directing, and acting.
In our interview with Kerri Accardi, we asked a variety of questions to learn more about 420MEDIA, and what it takes to build a business in the cannabis industry!
DCN: Kerri Accardi, congratulations on being featured as this week’s entrepreneur of the week and for all that you do! Can you please share with our readers your elevator pitch for 420MEDIA?
Kerri Accardi: 420MEDIA works with cannabis companies to build their digital strategy, create content, and distribute to the mainstream on TV and digital as well as in the industry across multiple platforms.
DCN: What ignited the spark in you to launch your business? Or how did your idea evolve?
Kerri Accardi: Soul mission.
DCN: When you finally decided that you wanted to launch a business in the cannabis industry, what was your experience like when telling your family and friends? Were they supportive?
Kerri Accardi: It’s been a wild ride! Mostly supportive friends and family.
DCN: How is your organization/business helping the cannabis industry in a positive way?
Kerri Accardi: We are helping cannabis brands and businesses go mainstream while working on multiple TV and digital projects to bring cannabis education and entertainment to market in 2018.
DCN: As we go into 2018, what is one huge accomplishment that you or your team achieved last year that you would like to share with our readers?
Kerri Accardi: Approval for cannabis industry commercials during prime time on mainstream TV.
DCN: What are some challenges you faced early on and how’d you beat them?
Kerri Accardi: This could take a long time lol Some of the biggest challenges we dealt with and still deal with is the constant change of rules when it comes to advertising and marketing cannabis. It is also interesting to try and get cannabis brands to understand why they need marketing when many were used to having to hide. We have dealt with issues such as paying bills as well as bait and switch in both mainstream and industry projects. Being a women founder has played a significant role -both good and challenging.
DCN: Did you raise capital to fund your business or what creative strategies did you use to execute on minimal cash flow?
Kerri Accardi: Bootstrap- everything went back into the company.
DCN: What did you give up to get where you are today? What did you have to sacrifice?
Kerri Accardi: I’m all in- left everything I knew to make this a reality.
DCN: What is the best piece of advice you can give to others looking to launch a company in the cannabis industry?
Kerri Accardi: Know your why.
Stay laser focused.
Do not let anyone’s opinion change your big picture goals/objectives.
Learn your lessons.
Eat well, do yoga/exercise, and laugh.
DCN: What’s the hardest part of founding and running a startup?
Kerri Accardi: Capital.
DCN: Is there anything that surprised you about being an entrepreneur in the cannabis industry?
Kerri Accardi: Everything lol
DCN: What would you say are the top three skills needed to be a successful entrepreneur?
Kerri Accardi: Passion, persistence, adaptability
DCN: How do you stay balanced? Any hobbies outside your work?
Kerri Accardi: Yes! Yoga, running, creative things, lots of herb, and spending time with family+friends
DCN: What book has inspired you the most? (OR What is your favorite book?)
Kerri Accardi: “Think and Grow Rich”
DCN: Excluding yours, what company or business do you admire the most?
Kerri Accardi: Seattle Hempfest
DCN: How can we as an industry continue to make a positive difference in society?
Kerri Accardi: Lead by example and be a good person.
DCN: Thank you, Kerri, for sharing your story and offering such real and insightful advice! It was so great being able to feature you as this week’s entrepreneur of the week! Any final words before we let you go?
Kerri Accardi: Thank you for all you’re doing for cannabis and the industry DCN!
To learn more about 420Media, visit www.420media.us.