Jeremy O'Keefe

Each week we highlight entrepreneur’s in the cannabis industry so our viewers can learn who is behind the team of the upcoming and leading businesses, organizations, and non-profits in the industry.

This week we would like to introduce Jeremy O’Keefe, CEO of Yobi, Inc. Jeremy is experienced in both the public and private sector as a software engineer, project manager, designer, and mentor in all aspects of product development. He previously integrated 16 government departments’ reporting and progress metrics into an internal application that tracked statewide infrastructure projects.

He is an effective leader, molded by his 8 years of service in the Air Force and fine-tuned by volunteering as a mathematics tutor for underprivileged youth throughout college. He is an open-source advocate driven by quality, consistency, and transparency. Jeremy attended UNLV to obtain his Computer Science degree. He has also completed multiple electronic/hardware certifications from his tenure in the military.

In our interview we asked Jeremy a variety of questions sharing about his experiences, he had some insightful information and advice to share with each of you.

Please share with our viewers, a little about Yobi, Inc.

Jeremy O’Keefe: Yobi is a cloud-based information management platform enabling legal cannabis dispensaries to better manage their business. Yobi significantly reduces the time spent managing the day-to-day operations by offering enterprise level systems and processes to streamline workflows.

Can you please share some advice that has influenced your entrepreneurial journey?

Jeremy O’Keefe: Oh man, tons. I think it was getting a wide range of differing opinions that helped me the most. I think the most important advice I received was to listen to advice, consider it, and use what parts you like of it. At the end of the day all that matters is execution, so you’re ultimately responsible for the outcome.

How do you stay balanced? Any hobbies outside of your work?

Jeremy O’Keefe: To be honest, I don’t stay balanced. Being a sole founder requires a lot of foresight and planning to keep pace with your milestones. Building a successful startup doesn’t happen 9-5.

What is the best piece of advice you can give to others looking to launch a company in the cannabis industry?

Jeremy O’Keefe: Talk to the people whose pain point it is you’re trying to solve. Know your competition and be ready to defend your company and your projections, because you will be challenged.

Is there anything that surprised you about being an entrepreneur in the cannabis industry?

Jeremy O’Keefe: The investor network is much more open and honest than I anticipated. There is a mutual respect between investors and founders which helps foster trust. I was under the assumption that angel investors were more absentee, but many of them are quite active in the businesses they’ve invested in. Their experience is invaluable to a startup.

To learn more about Yobi Inc, go to

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