Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time. This week, we highlight Dale Buckman, Co-Founder of Cannascribe Wellness of Ma.
In our interview with Dale Buckman, we asked a variety of questions to learn more about Cannascribe Wellness of Ma, and what it takes to build a business in the cannabis industry!
Meet Dale Buckman:
Dale Buckman is an expert in the field of cannabis therapeutics. She is a board-certified nurse practitioner who embodies a functional and lifestyle approach to health and well-being. She emphasizes nutrition and lifestyle changes as it relates to our bodies homeostatic ability resulting in a more balanced pathway to wellness. After learning about the endocannabinoid system, Dale has integrated medical cannabis into her practice and has witnessed excellent results. She sees her patients as biopsychosocial-spiritual beings and lives her life in accordance with these principles.
DCN: Dale Buckman, congratulations on being featured as this week’s entrepreneur of the week and for all that you do! Can you please share with our readers your elevator pitch for Cannascribe Wellness of Ma?
Dale Buckman: Cannascribe Wellness specializes in cannabinoid therapeutics. We understand the value of patient education and provide a plan of care, in partnership with our clients, to coach them to live their best life.
DCN: What ignited the spark in you to launch your business?
Dale Buckman: After working in internal medicine, I recognized that many patients did not fit into the traditional treatment model or were offered pharmaceuticals when lifestyle interventions or a more natural approach would have been the more appropriate route. I believe patients deserve to be equal partners in their quest to reach optimal health, and that a person’s day-to-day life choices and habits are crucial to success. After training with Dr. Dustin Sulak, my company was launched.
DCN: When you finally decided that you wanted to launch a business in the cannabis industry, what was your experience like when telling your family and friends? Were they supportive?
Dale Buckman: Funny, I still get calls every so often from an old friend who can’t believe that I am working in this specialty field. I don’t drink alcohol and before this year I had never used cannabis so people are surprised that I would have any knowledge. I tell them I am able to educate patients and prescribe pharmaceuticals but have never tried those either. They understand.
DCN: How is your organization/business helping the cannabis industry in a positive way?
Dale Buckman: Education is important in this industry. Stigma still exists and without education, it will continue to grow. I am proud to be a role model for this industry and my love of patient care is evident in the way I partner with patients using the same shared-decision making process used in a conventional medical role.
DCN: As we go into 2018, what is one huge accomplishment that you or your team achieved last year that you would like to share with our readers?
Dale Buckman: Just getting launched was a big win. Nurse practitioners have been working since 2012 to challenge the system to allow us to provide cannabis certifications to patients.
DCN: What are some challenges you faced early on and how’d you beat them?
Dale Buckman: Prior to having the ability to certify patients there was a huge learning curve for me. I went to work in an existing cannabis clinic with a plan to educate me in this field. I spent several hundred hours reading through research and protocols prior to seeing my first patient. The education never stops as new research begins to pour in. All-in-all, my patients teach me the most and I learn something new every day.
DCN: Did you raise capital to fund your business or what creative strategies did you use to execute on minimal cash flow?
Dale Buckman: I was fortunate enough to have had the minimal I needed to rent an office and get up and running. Word of mouth has been my best advertisement. Patients respect that I am here for them and they appreciate my down to earth demeanor.
DCN: What did you give up to get where you are today? What did you have to sacrifice?
Dale Buckman: I don’t really call it a sacrificed but my career in conventional medicine is essentially over. There is nothing more satisfying than working with cannabis patients.
DCN: What is the best piece of advice you can give to others looking to launch a company in the cannabis industry?
Dale Buckman: My best advice is to get out there and network. This is a very unique industry where everyone is happy to help others and offer information to point them in the right direction. It’s like one big happy family.
DCN: What’s the hardest part of founding and running a startup?
Dale Buckman: There’s a lot of work involved if you’ve never had a business before and can be time-consuming. You really have to balance delegating both time and money. Some things take up more time than you have and although you may not want to pay for it, you must weigh cost vs benefit.
DCN: Is there anything that surprised you about being an entrepreneur in the cannabis industry?
Dale Buckman: I was pleasantly surprised at the number of new people I have met and who have embraced me. This is a very open and impassioned group.
DCN: What would you say are the top three skills needed to be a successful entrepreneur?
Dale Buckman: You need functional competence in your field, motivation, and perseverance to continue moving when times are tough and you really need to be able to network to get to know your market.
DCN: How do you stay balanced?
Dale Buckman: I am working on a doctoral degree right now so my hobbies include reading research lol. Fortunately, I am conducting my quality improvement with my own patients and the end result will be even better care.
DCN: What book has inspired you the most?
Dale Buckman: I read a lot of books, mostly educational. One book that I really enjoyed, although not educational was “Midnight with the mystic: A little guide to freedom and bliss” by Cheryl Simone and Sadhguru. It was really difficult to put down.
DCN: What company or business do you admire the most?
Dale Buckman: I work closely with the Green Nurse group and we are connected through group texting to share ideas and concerns about our patients.
DCN: How can we as an industry continue to make a positive difference in society?
Dale Buckman: We need to work harder than most other industries to overcome the stigma to allow more people to explore how the cannabis plant can help them to heal body, mind, and spirit.
DCN: Thank you, Dale, for sharing your story and offering such real and insightful advice! It was so great being able to feature you as this week’s entrepreneur of the week!
For those looking to learn more about Cannascribe Wellness of Ma, please check out CannascribeWellness.com