Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time. This week, we highlight Courtney Freeman of White Buffalo Spirit, Inc.
Meet Courtney Freeman
Courtney Aura Freeman is the founder of White Buffalo Spirit and créateuse of The Oracle of the Green Rose. With a new CBD Massage Primer and more products on the way, White Buffalo Spirit is quickly expanding market share in the cannabis, hemp, and accessory markets with an e-Commerce site, WhiteBuffaloSpirit.org.
Courtney’s background covers 20 years of award-winning sales, marketing, and product development spanning the financial, tech, entertainment and cannabis industries. After graduating from Columbia University, she began her career working with one of the world’s largest financial institutions on Wall Street and later supported multi-million dollar projects in studio film.
Today, Ms. Freeman is focused on merging her commercial ventures with fundraising for philanthropic organizations, raising awareness for environmental concerns, conducting educational speaking engagements, and building community in the cannabis space.
In our interview with Courtney Freeman, we asked a variety of questions to learn more about the White Buffalo, and what it takes to build a startup in the cannabis industry!
DCN: Courtney, congratulations on being featured as this week’s entrepreneur of the week and for all that you do! Can you please share with our readers your elevator pitch for White Buffalo?
Courtney Freeman: White Buffalo Spirit is a healthy lifestyle brand offering Massage lotion, sexy stash bags, clothing, and bespoke crystal grid kits. For the American Spirit in you.
DCN: What ignited the spark in you to launch your business?
Courtney Freeman: Passion for wellness solutions and our target audiences include yoga and music. A desire to honor the pioneers that brought us this far with our movement.
DCN: When you finally decided that you wanted to launch a business in the cannabis industry, what was your experience like when telling your family and friends? Were they supportive?
Courtney Freeman: Yes, they were very supportive.
DCN: What is unique about your business?
Courtney Freeman: We are mindful about environmental impact, a B Corp, and OracleRoseVerte.com.
DCN: What are some challenges you faced early on and how’d you beat them?
Courtney Freeman: Funding. I’m bootstrapping and preparing to go launch outreach with investors. We have a crowdfunding campaign live currently.
DCN: How did you come up with the name of your company?
Courtney Freeman: The prophecy of White Buffalo Calf Woman. It was my mother’s idea. We have Cherokee ancestry on her side.
DCN: What did you give up to get where you are today?
Courtney Freeman: Exercise, sleep, and gave up frustration in working for other people 😉
DCN: What is the best piece of advice you can give to others looking to launch a company in the cannabis industry?
Courtney Freeman: You should really want it. Focus on passion. You can make money elsewhere.
DCN: What’s the hardest part of founding and running a startup?
Courtney Freeman: Funding, generating sales and inventory with little investment.
DCN: Is there anything that surprised you about being an entrepreneur in the cannabis industry?
Courtney Freeman: The regulations seem to be getting worse, not better. The BCC doesn’t care about the environmental impact of CR packaging.
DCN: How do you stay balanced?
Courtney Freeman: I make crystal grids which are hand painted and create energy fields. It’s part of the pursuit of healing modalities and sharing healing through cannabis.
DCN: What book has inspired you the most?
DCN: Excluding yours, what company or business do you admire the most?
Courtney Freeman: HerbaBuena.com
DCN: How can we as an industry continue to make a positive difference in society?
Courtney Freeman: I’m launching a podcast called ConsciousCannabiz.com to bring awareness around this topic.
We could be the number one GREEN industry. The Bureau is thwarting that initiative to an extent in my opinion. They removed the limitation on small farms and require plastic for packaging.
DCN: Thank you, Courtney, for sharing your story and offering such real and insightful advice to DCN readers! Any final words for our readers?
Courtney Freeman: We are focused on the intersection of cannabis and spirituality. This is a unique approach in the cannabis industry.
For those looking to learn more about the White Buffalo, you can visit www.WhiteBuffaloSpirit.org