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Daeson Sanchez-Kuster

Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time.

This week we highlight Daeson Sanchez-Kuster of Releaf Cosmetics Inc. Daeson is a 35-year-old, born and raised San Diegan. He is a family man, married for almost 10 years and has been with his wife for over 20 years. They have a beautiful 5-year-old little girl. With his background in mortgage and real estate, launching a cannabis business wasn’t something he originally planned on.

In our interview with Daeson, we asked a variety of questions to gain further insight into being a cannabis entrepreneur, his journey and why he launched Releaf Cosmetics.

First off Daeson, congratulations on being featured as this week’s entrepreneur of the week! Can you please share with our readers more about Releaf Cosmetics Inc?

Daeson Sanchez-Kuster: Of course! I would like to focus more on our first product, as this gives your readers a peek into the kind of products Releaf Cosmetics will be developing. 7 LEAVES Remedy Cream™ manufactured for Releaf Cosmetics is a soothing remedy cream infused with 115 mg. of Cannabidiol (CBD) Extract and Arnica Extract.

The 7 essential extracts in the cream boost each other’s effectiveness delivering the highest quality, most effective pain relief cream in the industry. With over 50 years of luxury botanical skin care manufacturing experience, it’s no wonder people keep coming back and orders keep coming in.

Thank you for sharing that information. What I find as a great reminder and why many entrepreneurs take a leap into launching a cannabis business, is the reason why you started the company. Can you please share more about why you developed 7 LEAVES Remedy Cream™ and founded Releaf Cosmetics?

Daeson Sanchez-Kuster: 7 LEAVES Remedy Cream™, a Releaf Cosmetics, Inc. brand was born during a time I was looking to find a way to help treat my wife’s pain and discomfort from osteoarthritis and the early stages of rheumatism.

Her pain was so severe the doctors only wanted to prescribe heavy pain medications with strong side effects. In addition to these prescription medications, we are all aware of the many risks associated with prescription drugs, not to mention the short and long term side effects, and who wants those? After being told by many doctor’s time and time again that her only options were surgery and medication, followed by more surgery and more medication, we thought all hope was lost.

That is until we created 7 LEAVES Remedy Cream™ which changed everything! Botanical skin care products have been part of my family business for over 50 years. So I decided to reach out to my family, our manufacturer, to see if a product containing pure cannabidiol extract (CBD) could be formulated to help in soothing discomfort associated with pain from illness, disease, and injuries.

After a few initial test batches (with my lovely wife as the guinea pig) we noticed an immediate change in the way she felt. She was feeling better, sleeping better, and ultimately living better.
Her posture changed, her attitude changed – her whole outlook on life improved. And best of all she did it without taking any prescription drugs, and without undergoing surgery. To be perfectly clear – she needed surgery before using our product, and now she no longer needs surgery.

Her posture changed, her attitude changed – her whole outlook on life improved. And best of all she did it without taking any prescription drugs, and without undergoing surgery. To be perfectly clear – she needed surgery before using our product, and now she no longer needs surgery.

Thank you for sharing! These are the many reasons we enjoy highlighting hard-working entrepreneurs; it allows us to get a peek into the idea behind their business. Plus, being able to hear such great positive results for your wife is so amazing! So with all that how do you see yourself positively helping the cannabis industry?

Daeson Sanchez-Kuster: By being transparent and informative in an effort to introduce CBD topical treatments through quality products to all citizens across the country. For us, it’s all about the consumer and how we can help.

Who is your role model?

Daeson Sanchez-Kuster: Me 5 years from now. Because where I see myself in 5 years is exactly who and where I want to be. 5 years down the road I’ll still be my own role model 5 years from then.

This concept always keeps me reaching for constant and never ending improvement while stimulating personal and professional growth. Tony Robbins spoke of this at one of his events and it made complete sense to me so it’s safe to say that before I became my own role model it was probably Tony Robbins.

What would you say are the top 3 skills needed to be a successful entrepreneur?

Daeson Sanchez-Kuster: Dedication, Tenacity, Discipline

So let’s chat funding, where did your organization’s funding come from?

Daeson Sanchez-Kuster: Personal funds and credit, in addition to our first batch being on credit. We cleared out the first batch in no time and continue to manufacture, grow, and distribute this extremely beneficial product nationwide. Sometimes the things you believe in most require a little risk.

If you could talk to one person in history who would it be and why?

Daeson Sanchez-Kuster: Walt Disney. He is a perfect example of an entrepreneur with a passion and belief system that no matter the size of your dreams with the right dedication and precise execution anything can be accomplished. I firmly believe that.

How do you stay balanced? Any hobbies?

Daeson Sanchez-Kuster: I paddle board either by myself or with my wife and daughter, go fishing, and spend time with my family.

What is the best piece of advice you can give to other entrepreneurs looking to launch a business in the cannabis industry?

Daeson Sanchez-Kuster: Make sure you are in it for the right reasons. Have a purpose and be passionate. Understand your demographic and your competition. All ways obey the laws.

What’s the hardest part of launching a startup?

Daeson Sanchez-Kuster: Wearing multiple hats as we bootstrap this whole operation in the beginning. Understanding the ins and outs of distribution and sales to generate revenue while constantly looking for new opportunities for growth.

Is there anything that surprised you about launching a business in the cannabis industry?

Daeson Sanchez-Kuster:The amount of women in cannabis these days. It is truly an awesome site to see so many women involved in owning and running a canna-businesses. It’s very refreshing to see the thought and creativity that goes behind some of these designs, businesses, and brands. Having women heavily involved in the industry breaks the stigma of the pot dealer on the corner or in the alley.

Being a founder, we are bound to make a mistake or two, what is one mistake you make that turned up being your biggest learning lesson?

Daeson Sanchez-Kuster: Not adhering to a budget and staying well organized. Don’t procrastinate. Falling behind is the worst.

What book has inspired you?

Daeson Sanchez-Kuster: Who Moved My Cheese? By Spencer Johnson and Kenneth Blanchard.

Excluding yours what business do you admire most?

Daeson Sanchez-Kuster: Amazon

How can we as an industry continue to make a positive difference in society?

Daeson Sanchez-Kuster: By being responsible, honest, law abiding examples of what pioneers of the cannabis industry should look and act like while providing excellent products and services to our customers.

Thank you, Daeson! It was so great being able to feature you for this week’s entrepreneur of the week. 

For those looking to learn more about 7 LEAVES Remedy Cream™ and Releaf Cosmetics, click here.

Want to be featured? Click here to tell us why you should be an entrepreneur of the week on DCN.

To meet more Entrepreneur of the Week, click here.

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