In 2010, Cassandra Farrington was an executive at Citigroup looking to create a B2B publishing house within the newly emerging cannabis industry. Five years later Marijuana Business Daily is created and Farrington one of its’ cofounders. The company’s mission to be recognized as the established business information resource for the marijuana and retail cannabis industry.

The Marijuana Business Daily was not an overnight sensation. When Farrington and her business partner, Anne Holland started, the industry was not legalized yet, which made it nearly impossible to get information and resources because most cannabis business owners assumed they were cops. Farrington and Holland wanted to get started early because they knew the industry would be big in the near future. Their determination paid off because when Colorado legalized cannabis for recreational use, Marijuana Business Daily became the go to source for many cannabis businesses.

The Marijuana Business Daily provides content through various mediums such as publications, events, digital content, and an industry directory. The Marijuana Business Magazine is the cannabis industry’s first printed trade magazine which includes in depth features and more. The Marijuana Business Conference & Expo is held in the Spring and the Fall and is the most established and largest national trade show for startups, founders, and major investors. The Marijuana Business Factbook is only published once a year and includes 275 pages of exclusive financial data for cannabis entrepreneurs and investors. The Marijuana Business License Directory is an all in one sales lead and competitive intelligence resource for industry stakeholders. The Marijuana Industry Directory is their online database of over 2,000 financial and professional services, technology firms, and more.

In September 2016, Marijuana Business Daily reached 36,000 subscribers, and has received recognition and awards from the Trade Show Executive’s Fastest 50, The Inc. 500, Folio Magazine’s, and Women in Media. Anne Holland was featured in Cannabis Business Executive’s 100 Most Influential People in the Cannabis Industry. Cassandra Farrington was a keynote speaker for the Elevate Conference and was celebrated at the Folio Top Women In Media Awards Luncheon.
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