For many startups, their initial version of an email marketing software is a scrappy, bootstrapped mail-merge spreadsheet.

However, as your business grows, so do your marketing needs. Soon startups are overwhelmed by large Excel files of random emails, unsubscribe lists and deliverability rates.

Startups with a little budget need a solution for their email marketing, email templates, and email segmentation. Let me tell you, we at DCN were in this very position only a few years back.

On this series of the Bootstrapped Startup, we are going to share the top free email management marketing tools, just for you!

Free Email Marketing Tools

Mailchimp:  Mailchimp’s awesome free email marketing service, entitled “Free Forever” allows email marketers to store up to 2,000 contacts and send as many as 14,000 emails every month. (Sidenote: we have recently experienced and heard of other cannabis businesses having their accounts shut down on Mailchimp, so although this can be a great tool, cannabis startups, please be aware and always save your email lists if you use this resource)

Elastic Mail:  Elastic Email crushes free bulk email marketing. Its free offering allows marketers to send up to 150,000 emails a month and 5,000 a day.

MailerLite: The MailerLite “forever-free” plan in a great low-cost option for small-business companies looking to sending bulk email to a small subscriber list. The free tier allows businesses to send unlimited emails per month to up to 1,000 subscribers. The product sports features such as email automation, A/B testing, analytics and report, drag and drop editing, advanced HTML editing, free newsletter templates, pop-ups and more.

Benchmark Email: Benchmark Email’s free email plan comes equipped with a relatively large number of emails. The entry level allows small-business marketers to send up to 14,000 emails a month and store 2,000 email contacts. Its free option also comes loaded with basic features such as email analytics, email drag-and-drop editor, email drip campaigns and more.

Mailgun: Mailgun is email automation for developers. Use our REST APIs to effortlessly send, receive and track email from your website or application. Free 10K emails/month.

Sendgrid: SendGrid delivers customer communication that drives engagement and growth. Its free offering allows you to send out 40,000 emails for your first 30 days, then send 100/day, forever.

Sendinblue: Affordable Email & SMS marketing solution with top features, simple interface, and great results. Sendinblue provides you with the ability to send out 300 emails a day with unlimited contacts.

Beefree: BeeFree is an easy-to-use tool for designing beautiful emails for your small business. This tool is especially useful if you don’t send enough emails to need a separate email marketing service, like some of the other free tools shared in this post, because you can easily send out the emails you create with BeeFree from your own email.

Hello Bar: Hello Bar, the simplest way to grow your email list. Have your opt-in live in minutes. Its free offering helps convert your 5,000 views on your site each month.

Boomerang: Boomerang is a fantastic plugin for Gmail. What this means is that if you use Google as your small business’ email client, you can add Boomerang and seamlessly integrate its services directly to your Gmail. You receive ten messages credits for free each month.

Stay tuned for the next Bootstrapped Startup article series to learn about all things related to dev related, growth hacking, and A/B Testing.

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