Baker the leader in customer engagement software acquires Grassworks Media, a Seattle-based startup.
What is Grassworks Media?
Grassworks Media is a company that has develops and operates ordering and CRM tools for cannabis retailers and dispensaries. Founded in 2016 by Ryan Porter and Rob Einaudi and Christian Coomer in Seattle Washington. Ryan Porter saw that the cannabis industry was in need of an automated system that would help dispensaries and retailers manage and track their inventory, which not only saves their clients time but money as well.
Services they offer include online ordering, menu management, loyalty and reward programs.
More About Baker
Baker was founded in Denver, CO in 2014 and has grown from 3 founders to a staff of over 50. Baker originally launched offering an “order ahead” app to let customers reserve and go pick up their cannabis products at their convenience. After their initial launch, they evolved into a customer engagement platform for cannabis dispensaries, offering smart products like personalized messaging, loyalty programs and online shopping tool to keep their customers coming back.
Baker was a graduate of 500 Startups and successfully raised $1.6 million for their seed round in 2016, which was led by Michael Lazerow and joined by Base Ventures, XG Ventures, 500 Startups, Poseidon Asset Management and the co-founders of Superfly, among others.
In March 2017, Baker raised $3.5 million and at the time had 250 dispensaries. This round included investors Michael Lazerow, Base Ventures, XG Ventures, Poseidon Asset Management, Phyto Partners, the founders of Outside Lands.
Currently, Baker is already in operational in over 700 dispensaries in over 16 states and Canada, and with this acquisition will add approximately 150 dispensary clients to its platform. Eventually, Baker will also be able to leverage the best of Grasswork’s technology to better serve their clients.
For Grasswork this acquisition not only will enhance their team, but their current offerings and will help continue Grasswork’s growth and scale of the company.
Grasswork’s management team will join the Baker team at their new Seattle office, where Baker’s northwest sales representatives are based out of.
From the CEO of Baker
“We’re thrilled to announce our first — and one of the industry’s first tech acquisition – acquisitions,” said Joel Milton, CEO and Co-founder of Baker. “Since our founding, we have been focused on organic growth opportunities. As the market develops and we continue to grow and scale, we started to look at other strategic growth opportunities that would help us enhance our team, offering and further establish Baker as the industry leader. This acquisition does just that. We are joined by Grasswork’s great team and are now, by far, the leading CRM platform in cannabis. This puts substantial space between Baker and our competition, and allows us to provide the best product in the market to our growing customer base.”
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